Case Study Video
The challenge set in the Kia Xceed breif was to create a range of assets that stood out from the crowd. After creating the master files my role in the project was more managerial - overseeing the creation of the asets in different media spaces such as press, digital, social, DOOH and a Retail roadshow. Below is the campaign video which showcases a range of the assets.
A huge driver in the success of this campaign was the digital media, with the social and digital banners reaching over 8 million people.
Here's a look at the digital out of home 6 sheets that were running nationwide.