Stinger takeover at Waterloo
Case Study Video
The Kia Stinger’s launch, saw a take over Waterloo Station with one of their biggest marketing activations to date. Creating the Key Visuals and artworking the various meadia throughout the station, I worked on platform banners, digital posters and floor stickers. To complete the process, I hired a freelance animator to work on the main screen.
Here's a look at the Key Visuals along with the bespoke 3D badge. The Waterloo Takeover was so sucessful that the campaign expaned into a national digital & press campaign with the assets being used in Kia Dealerships nationwide.