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Case Study Video

With over 40,000 people under 65 living with dementia in the UK, the aim of this campaign was to connect with a younger audience and educate them about the debilitating effects of Alzhheimer's Disease.

 

We partnered with Shazam and made the app appear to act as though it was suffering from memory loss, one of the main symtoms of the disease – forgetting even the most popular songs. In just a few hours, the campaign generated over 2 million impressions, and over 5,000 visitors to the Alzheimer’s Research UK donation page.

2,000,000

Impressions

Deliverables

ASSET

CREATION

DIGITAL